Santos Gonzalez is an award-winning Fractional Chief Sales Officer, sales industry mentor to 30K+ students, founder of 25+ companies, and B2B Enterprise Sales Leader.
At LiveHuman.ai, we’re redefining what’s possible in outbound sales. Founded by industry veteran Santos Gonzalez, our team combines over two decades of enterprise sales leadership with world-class AI innovation to build systems that talk, qualify, and book—just like your best reps.
We specialize in helping companies scale faster by blending human-like AI, real-time data, and deep sales psychology to drive meaningful revenue. Our mission is to help you close more deals, with less effort—24/7.
LiveHuman.ai was born out of a simple question: “What if AI could sell better than humans?
With over $2B in revenue generated across 100+ companies, Santos has spent the last 20 years scaling sales teams, mentoring 30,000+ reps, and leading transformation at companies like Google, HP, and Dell. That journey inspired LiveHuman.ai—a platform built to solve the real pain points of today’s CROs and sales leaders.
Our story is just beginning—but our technology is already changing the future of outbound.
LiveHuman.ai was born from a simple truth: great salespeople are hard to scale. Our founder, Santos Gonzalez, spent over two decades leading high-performing teams, generating more than $2 billion in revenue, and mentoring 30,000+ students—but even the best closers can’t work 24/7.
That’s why he built Live Human AI: to give companies a sales force that never sleeps, never burns out, and sounds just like your top rep.
Our mission is to empower businesses with human-sounding AI that builds rapport, qualifies leads, and fills calendars—at scale.
Santos leads with experience, execution, and a relentless standard for performance. Every system we deploy reflects his commitment to quality, conversion, and continual optimization.
At LiveHuman.ai, we don’t just offer a product—we deliver a proven framework for scaling outbound sales, used by companies ranging from lean startups to enterprise giants like Google and HP.
We exist to help you win faster—with less overhead and more booked calls.
"Live Human has decreased our cost per acquisition dramatically. Its adaptability to different client needs during calls has contributed to more effective and personalized pitches."
"The AI's natural language processing enhances communication, providing a unique and efficient way to handle inquiries during property sales. We are happy with the service and are looking forward to continued growth."
"The results we’ve seen since partnering with Xenon have been remarkable. Their team’s creative strategies and proactive approach to problem-solving have helped us stay ahead in a competitive market. We’ve seen an increase in lead generation and a stronger online presence."