Health Information Technology
project overview.
A leading Health Information Technology provider needed to rapidly increase outreach and demo bookings with hospital executives. Traditional outbound methods were too slow and resource-heavy to scale. They partnered with us to deploy AI-powered outbound campaigns that could engage decision-makers at speed and generate pipeline growth in record time.
Challenges.
Limited Outreach Bandwidth: Manual outreach couldn’t keep pace with demand or scale effectively across executive audiences.
Low Conversion Rates: Email and SDR follow-ups had low engagement and poor calendar conversion.
Pipeline Gaps: The sales team lacked timely, qualified conversations to fuel late-stage deals and growth targets.
Our Approach.
1. Voice AI Outreach
We launched a high-volume AI-driven outbound campaign targeting hospital executives.
2. Multi-Channel Support
Alongside AI voice, we ran intelligent SMS and email sequences to drive engagement.
3. Smart Demo Routing
Live conversations were routed directly to demo calendars for frictionless booking.
4. Data-Driven Optimization
Campaigns were continuously optimized in real-time based on interaction data and response patterns.
Conclusion.
This campaign highlights how AI can transform B2B healthcare outreach. By replacing manual workflows with intelligent automation, the client quadrupled outbound volume, tripled demo bookings, and added over $6M to their sales pipeline—all in just six weeks. The result was faster pipeline velocity, improved operational efficiency, and a blueprint for future enterprise-level campaigns.
You May Also Like the Case Studies.
Discover How We’ve Helped Our Clients Achieve Their Goals.
"We’ve partnered with several agencies before, but none have delivered results like Xenon. Their expertise in digital marketing and innovative approach helped us increase our online sales by 50%. The team’s attention to detail and commitment to our success has truly set them apart."
"The results we’ve seen since partnering with Xenon have been remarkable. Their team’s creative strategies and proactive approach to problem-solving have helped us stay ahead in a competitive market. We’ve seen an increase in lead generation and a stronger online presence."
"The results we’ve seen since partnering with Xenon have been remarkable. Their team’s creative strategies and proactive approach to problem-solving have helped us stay ahead in a competitive market. We’ve seen an increase in lead generation and a stronger online presence."
