Microsoft

project overview.

Microsoft partnered with our team to increase attendance and engagement from hard-to-reach IT decision-makers for a high-impact virtual product launch. Traditional outreach methods—emails and SDR calls—were falling short in scale, timing, and conversion.

To solve this, we launched a multi-channel AI campaign that combined Microsoft’s internal data with our real-time intent signals. Voice AI, SMS, and email automation were deployed to engage decision-makers and drive conversions in a condensed 2-week window.

Challenges

High Drop-Off Rates: Previous outreach efforts showed significant drop-off after initial engagement.

Time-Sensitive Campaign: Microsoft had a tight launch timeline and needed results within weeks.

Hard-to-Reach Audience: C-level IT leaders are notoriously difficult to reach and convert through traditional methods.

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Our Approach.

1. Multi-Channel AI Deployment
We launched a coordinated campaign using voice AI, email, and SMS to increase RSVP rates and drive engagement. Each channel worked together to follow up, remind, and confirm attendance from decision-makers.

2. Targeted Lead Prioritization
By combining Microsoft’s internal CRM data with our intent signals, we prioritized leads most likely to convert and routed them into our outbound workflow.

3. AI Conversation Optimization
Our voice AI handled over 5,000 live conversations, dynamically adjusting messaging based on responses and interest level.

4. Real-Time Optimization
Using our centralized dashboard, Microsoft’s marketing team could monitor outreach, track performance, and tweak content live for maximum ROI.

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Conclusion.

This campaign demonstrated how enterprise-grade AI can transform traditional outreach efforts, even for a global tech leader like Microsoft. By integrating real-time intent data with voice AI, email, and SMS outreach, we helped Microsoft reach hard-to-access IT decision-makers, drive 312 RSVPs for a critical product launch, and generate over $11.4M in post-event pipeline. The multi-channel strategy not only exceeded attendance goals but also proved that AI-led outreach can outperform human efforts in both speed and scale—solidifying Microsoft’s position as an innovator in leveraging technology to drive enterprise growth.