Smart Pipeline Expansion for a Leading IT Infrastructure Company

project overview.

A global leader in IT compliance software partnered with LiveHuman.ai to accelerate their sales pipeline and increase appointments with mid-market and enterprise IT decision-makers. Their in-house team struggled to keep up with inbound volume and outbound follow-up across multiple channels.

LiveHuman.ai was brought in to deploy a full-funnel automation system—combining 24/7 AI outbound calling, automated follow-up via text/email, and Google PPC campaigns that funneled directly into our AI qualification engine.

Our goal was to build a conversion-optimized system that could qualify leads, book sales calls, and deliver consistent daily pipeline—at scale.

Challenges.

Disjointed Follow-Up:
Leads from Google Ads and cold email weren’t being followed up quickly, creating long lead-to-call delays.

Low Conversion Rates:
Many prospects weren’t ready to buy, and the sales team spent too much time on unqualified calls.

Manual Workflow Bottlenecks:
Too much time was spent manually reviewing lead forms, sending emails, and chasing follow-ups.

Our Approach.

1. Outbound AI Calling

We launched a tailored outbound AI campaign that made thousands of daily calls to warm and cold leads—qualifying them, asking tailored questions, and transferring or booking with reps in real-time.

2. Text + Email Automations

Our AI sent timely SMS and email follow-ups based on lead behavior and call outcomes—turning missed calls and non-responses into booked meetings.

3. AI Lead Scoring + Routing

Every lead from PPC or cold sources was processed by our AI in real-time. It ranked intent, gathered data, and routed sales-ready leads to the appropriate team.

4. Google PPC Optimization

We optimized their Google Ads funnel to drive high-intent IT prospects. All ad submissions triggered real-time outreach from our AI—eliminating the follow-up delay.

5. Performance Monitoring

We gave their team a full dashboard to monitor calls, texts, meetings booked, and cost-per-appointment by channel.

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Conclusion.

Within 30 days, LiveHuman.ai processed over 9,000 leads, booked 525 net-new meetings, and helped reduce pipeline speed by 38%.

The client’s outbound program was fully automated across voice, text, email, and ads—turning disconnected campaigns into a streamlined AI-driven sales engine.

They now book consistent daily calls, reduce CAC, and focus reps only on decision-ready IT lead

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