Sales Acceleration for a Leading Enterprise Data Security Platform

Sales Acceleration for a Leading Enterprise Data Security Platform
Industry
Enterprise Tech – Data Security & Compliance
Client
Confidential Mid-Market SaaS Leader
Call Volume
Outbound Calling
Date
06 November 2024

project overview.

A leading enterprise SaaS company in the data security and compliance space partnered with LiveHuman.ai to scale their outbound sales pipeline without hiring additional reps. The client faced challenges with slow lead response times, inconsistent appointment quality, and overworked SDR teams.

LiveHuman.ai was brought in to deploy a human-like AI that could call, qualify, and book meetings 24/7, integrated into the company’s Salesforce and marketing automation stack.

Our mission was to streamline outreach, reduce lead-to-call time, and drive more pipeline—without increasing overhead.

Challenges.

1. SDR Burnout:
Internal reps couldn’t keep up with the lead volume, leading to missed follow-ups and inconsistent results.

2. Pipeline Lag:
Appointments were getting booked too late in the buyer journey, impacting close rates.

3. High CAC:
Traditional outbound channels were getting more expensive, with low ROI from outsourced vendors.

Our Approach.

1. Conversational AI Deployment
We launched a tailored AI voice assistant trained on industry-specific messaging, objections, and tone. It placed 3,200+ calls/day, acting as the client’s front-line SDR team.

2. CRM + Data Integration
Our team synced the AI into Salesforce and their intent data provider to ensure every call was timely and personalized.

3. Custom Call Flows + Live Transfers
We engineered branching logic based on buyer personas and buying signals. Qualified prospects were either transferred live or booked directly to the sales team’s calendar.

4. Real-Time Optimization
We analyzed every conversation, continuously refining scripts and workflows to improve conversion and eliminate friction.

5. AI Reporting Dashboard
The client had 24/7 access to a dashboard tracking appointment volume, call outcomes, duration, and pipeline generated.

Conclusion.

Within just 60 days, the client generated $1.2M in new pipeline, increased qualified appointments by 43%, and reduced lead-to-meeting time by 20%—all without hiring a single additional rep.

The campaign proved that AI, when built and managed correctly, could outperform traditional outbound and scale sales results faster than human teams alone.

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Happy Customers

Discover How We’ve Helped Our Clients Achieve Their Goals.

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"We’ve partnered with several agencies before, but none have delivered results like Xenon. Their expertise in digital marketing and innovative approach helped us increase our online sales by 50%. The team’s attention to detail and commitment to our success has truly set them apart."

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Darrell Steward
CEO & Founder
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"The results we’ve seen since partnering with Xenon have been remarkable. Their team’s creative strategies and proactive approach to problem-solving have helped us stay ahead in a competitive market. We’ve seen an increase in lead generation and a stronger online presence."

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Ralph Edwards
CTO & Manager
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"The results we’ve seen since partnering with Xenon have been remarkable. Their team’s creative strategies and proactive approach to problem-solving have helped us stay ahead in a competitive market. We’ve seen an increase in lead generation and a stronger online presence."

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Arlene McCoy
Digital Marketer
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