Large Brokerage with 6 Offices and 80 Agents (2025)

Large Brokerage with 6 Offices and 80 Agents (2025)
Industry
Real Estate
Client
Prudential
Call Volume
1,000 calls per day
Date
12 January 2025

project overview.

A large multi-office real estate brokerage partnered with LiveHuman.ai to streamline and scale its appointment-setting efforts across six office locations. The client opted for our Premium Package, incorporating both text and email AI automations to support a team of 80 agents. The campaign launched with a goal of increasing daily appointment volume while maintaining message consistency and personalization.

Challenges.

  • High Volume, Low Efficiency: With over 1,000 calls per day, the brokerage was struggling to convert volume into quality meetings.
  • Inconsistent Messaging: Agents across six offices were using different scripts and communication cadences.
  • Limited Follow-Up Infrastructure: Without a follow-up system, lead engagement dropped quickly after initial contact.
  • Our Approach.

    1. Centralized AI Rollout: We deployed our conversational AI across all six offices with unified messaging to ensure consistent outreach.
    2. Script Optimization by Region: After the initial launch, we tailored scripts to match regional home prices and buyer profiles, improving relevance and response rates.
    3. Follow-Up Automations: In month three, we introduced AI-driven follow-ups via SMS and email, increasing conversions through personalized nudges.

    Results

    • Month 1: 360 quality calls with verified intent of interested buyers and sellers, laying the foundation for consistent messaging and campaign testing.
    • Month 2: 450  quality calls with verified intent of interested buyers and sellers
    • Month 3: 540 quality calls with verified intent, powered by follow-up flows and improved targeting.

    With the average home price at $750,000 and a 3% commission per sale, each appointment represented a potential $22,500 in revenue — making the ROI on automation clear and immediate.

    Conclusion.

    By leveraging LiveHuman.ai’s done-for-you AI solution, this brokerage scaled appointment-setting across multiple locations without adding staff. Through consistent outreach, regional personalization, and smart follow-ups, we helped unlock high-value opportunities in a competitive market.

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